About Megan V West
I’m Megan V West — a marketing consultant and content creator focused on making work and life feel a little lighter. I work with small businesses and startups through strategic, practical marketing, and I create content that reflects real life as a work-from-home mom building something of her own. This site is the central place where everything I’ve built connects.
My work (and a quick career story)
By day, I run Your Branding Gal, where I work as a marketing consultant helping small businesses and startups create simple, strategic marketing that actually works.
My background is rooted in early-stage and fast-moving environments, where clarity matters most. I focus on helping founders understand where to spend their time, how to communicate their value clearly, and how to build marketing systems that support real business goals — not just vanity metrics.
My work often includes:
Brand positioning and messaging
Marketing strategy and planning
Content frameworks that are easy to maintain
Fractional marketing support for growing teams
Content Creation & Real Life
Alongside my consulting work, I’m also a content creator behind The Work Life Balance Mom — a platform focused on work-from-home life, routines, home organization, and the reality of balancing ambition with family life.
What started as a personal outlet has grown into a content and a small community built around search-driven, evergreen topics that help other moms feel less overwhelmed and more supported.
My content is rooted in:
Real routines, not highlight reels
Practical systems that make daily life easier
Honest conversations about work, motherhood, and balance
My Work, Content, and What Connects It All
Everything I build — whether it’s a marketing framework or a daily routine — comes back to one core idea: clarity creates ease.
In business, that looks like clear messaging, intentional strategy, and marketing systems that support real goals. In life, it means routines and structures that make work and family feel more manageable.
This site exists as the connective thread between all of it.
bymeganvwest.com is a simple landing place for everything digital I’ve created — from my consulting work through Your Branding Gal to my content and community at The Work Life Balance Mom. It’s where the work, the creativity, and the real life behind it all come together.
ON A PERSONAL NOTE
Thanks For Stopping By
If you’ve landed here, there’s a good chance you found me through one of two paths — my work helping businesses with their marketing, or my content around work, life, and building something alongside family life.
Both sides of my work are shaped by the same belief: things don’t have to be overcomplicated to work well.
I care deeply about building systems — in business and in life — that are realistic, sustainable, and aligned with the season you’re in. Whether that’s helping a founder bring clarity to their marketing, or sharing routines that make day-to-day life feel more manageable, my goal is always the same: to help things feel a little lighter.
This site is simply a place to connect the dots. A home for the work, the ideas, and the real life behind it all. If you’re here to explore, learn, or just get a better sense of how everything fits together — welcome. I’m glad you’re here.
A COUPLE OF MY FAVORITE THINGS
